Trip Squad is a tourism company established by Inha University Student Union President. The company provides customized travel programs depending on students’ interests, budget, destination preferences. Then they handle all the booking and management of the program, and students just enjoy the trip.

We worked with them on their brand identity starting by the logo. Logo and the identity is bright and fun, it centers the happiness (Smile). From the shape of the smile all other extensions can be made this will enable them to further improve the overall system.

We wanted to combine travel with the multiple fun colors to ewoks the sense of joy. The brand is young, smart, fun, approachable, and easy. The identity translates these qualities into easy reproduced visuals with distinct look and feel.